Free profit calculator for live sellers
Know your real hourly rate before you go live.
Plug in your start price, cost per item and show schedule. LiveSellerIQ subtracts platform fees, processing, supplies and taxes, then tells you what you actually earn per hour and what it takes to hit your yearly goal.
No sign-up. Your numbers stay on your device.
Show Planner
Live Selling Profit Calculator
Every number updates as you type. Your inputs are saved on this device, so they're here next time.
Where each sale goes
Sales per hour needed to hit your goal
By cost per item and live hours per week, at your start price and $5 higher. Green is 25/hr or less, amber 26–45/hr, grey above 45/hr. Your cost row is bold.
Take-home at different paces
Yearly take-home at your current schedule for each cost tier, capped by the items you can source. The last column is take-home per hour at your cost. Outlined row is your current pace.
What your numbers say
How it works
Three steps to a plan you can trust
Enter your numbers
Start price, cost per item, how long your shows run and how many you do a week. Defaults are realistic for a new channel.
See where each sale goes
Commission, payment processing, supplies and your cost come off the top. What's left is your real profit per item.
Find your pace and hourly
See your take-home per hour, the sales per hour your goal needs, and whether sourcing or show time is holding you back.
Seller gear
What most live sellers end up buying
The basics that speed up packing and make your stream look and sound better.
As an Amazon Associate, LiveSellerIQ earns from qualifying purchases. Prices are the same for you.
New to Whatnot?
Join through our invite link to start watching, bidding and buying in live shows.
Referral link. Joining through it follows the inviting shop, and we may earn a credit when you make a purchase, at no cost to you.FAQ
Questions sellers ask
Is LiveSellerIQ made by Whatnot?
No. LiveSellerIQ is an independent tool for live sellers and is not affiliated with or endorsed by Whatnot, TikTok, eBay or Meta.
What fees does the calculator use?
By default, an 8% platform commission plus 2.9% payment processing on the buyer's total (sale price, shipping and sales tax) and $0.30 per order. These match Whatnot's standard seller fees. You can change all three under "Fees, tax and other assumptions" to match your category or platform.
Does it work for TikTok Shop, eBay Live or other platforms?
Yes. Set the commission and processing rates to match the platform you sell on. The rest of the math is the same for any live auction or live sale.
What does "take-home per hour" include?
Your yearly profit after fees, item cost, supplies, giveaways and income tax, divided by every hour you work: show time plus prep and packing. Raise the prep hours if sourcing trips take extra time.
What if items don't sell?
The calculator counts items sold. Items with no bids roll to your next show at no extra cost, but they use show time, so set "items sold per hour" to your real sold count.
Is my data saved or shared?
Your inputs are saved only in this browser on this device so they're there next time. Nothing is sent to us, and there's no account.
Can I put it on my phone like an app?
Yes. On iPhone, open this site in Safari, tap Share, then "Add to Home Screen." On Android or desktop Chrome, use the "Install app" button at the top, or "Install app" in the browser menu. It works offline once installed.
Is this tax advice?
No. The tax rate is a simple estimate you choose. Talk with a tax professional about your actual situation.